OrtiAlti realises orchards on flat roofs of urban buildings, through a collaborative methodology. We employ social enterprises of gardeners for the realisation works and we empower communities of users, by teaching them how to cultivate their orchards. Our vision, is to create a network of rooftop orchards, able to improve the urban environment and make the produce circulate. For this reason, we believe that our model could have a stronger social impact by being scaled in other cities.
What is the social impact of your business?
In front of the urgent challenges that our cities are currently facing – population growth, climate change, depletion of natural resources, economic recession, social conflicts – we need strategies to regenerate the urban and social fabric through sustainable models and citizens inclusion. OrtiAlti realizes community orchards on flat roofs, that revitalize the urban environment (-30% energy demand in winter, -75% in summer;-2°C in the area;+35%rain absorbed), and produce food for the city.
What do you want to achieve by being part of Impact Hub Scaling?
After 1 year dedicated to work on our first business model, to build our network of partners and to promote OrtiAlti, we are today realizing our pilot over a restaurant in Turin and planning an ortoalto over a new Carrefour mall nearby Turin.
We now need to define our market entry strategy and we need support to find industrial partners, like agri-food industry groups or food chain stores.
Impact Hub Scaling program could be a good opportunity to finalize our business model, scaling it up to a franchising model.
Please give us one interesting fact about you.
Our first orchard on the roof of our office started almost as a joke. We called it Oursecretgarden, but it didn’t stay secret for long! After the realization, we hosted thousands of people over the garden, coming from our city first, then from abroad. Last year a delegation of the Taiwanese government office for urban planning and environment came visit us, as one of the main attractive destinations of their institutional trip in Italy! We got our motivation from these sorts of experiences…Despite the whole difficulties, how can’t we believe in OrtiAlti, if everybody else out there is strongly believing in us?
Learn more about OrtiAlti here.
Impact Hub Scaling is an international program designed for social enterprises ready to scale locally & internationally, to enable entrepreneurs with innovative solutions, to successfully scale-up, drive social innovation forward and create positive impact. The program gets supported by J.P. Morgan, Fondazione Cariplo, Stavros Niarchos Foundation, Fondazione CRT as well as the European Commission’s FP7 Programme – BENISI Project. Find out more