After 2 years of Research & Development, PHEE is the first company worldwide to ever introduce into the market a natural bio-based composite material, for the development of which, dead leaves of the vascular sea grass Posidonia Oceanica are used as the raw material. Posidonia Oceanica is annually washed up in abundance on the Mediterranean shores and is, according to researchers, one of the oldest living organisms on Earth.
The commercialization of PHEE products will lead the path to the integration of composites manufactured from raw materials (which until today were considered waste) in industrial applications, as highly valued engineering materials.
PHEE is about to launch its first product line under the brand name PHEEMADE.
The first products will be cases for iPhones & Skins for MacBooks.
PHEE is driving change in the design world, having its top priority being the fusion of innovative design and science for improving the build environment and human health.
What is the social impact of your business?
Our social mission is to recycle the dead leaves of sea plants, such as Posidonia Oceanica, which decompose before the winter season and dead biomasses (dead seaweed tissues). Unfortunately, seagrass biomass waste has not yet been efficiently used in the markets. Some is incinerated on the beaches, whereas the rest of the quantity is collected by local municipalities and is then incinerated at landfills, ultimately leading to a substantial budget allocation. According to our research, the collection and incineration of seagrass biomasses in Greece costs approximately 30.000 euros for each coastal Municipality.
Our objectives are the following:
- Stimulate awareness regarding collection and commercial use of this unique raw material.
- Expand commercial use borders to innovative as well as established product categories, through our research & development framework, which is based on the unique attributes of our raw material.
- Promote environmental and social responsibility throughout our value chain.
What do you want to achieve by being part of Impact Hub Scaling?
We want to find strategic partners and retailers in order to sell our first product line in Europe. We are also open to new designers to test our material and design with us new products.
Please give us one interesting fact about you
We love Seagrass.
Learn more about Pheehere.
Impact Hub Scaling is an international program designed for social enterprises ready to scale locally & internationally, to enable entrepreneurs with innovative solutions, to successfully scale-up, drive social innovation forward and create positive impact. The program gets supported by J.P. Morgan, Fondazione Cariplo, Stavros Niarchos Foundation, Fondazione CRT as well as the European Commission’s FP7 Programme – BENISI Project. Find out more