Stiftelsen Choice (The Choice foundation) works with medical students to increase young people’s knowledge about health to empower them to take control of their health and thereby lead healthier lives. This is done through preventive initiatives in high schools in which the medical students teach the high schoolers how the body functions and how its functions are affected by alcohol, narcotics and tobacco (ANT). Our vision is a society in which all young people have the highest attainable health and a good start in Life, to reach more young people the program must be scaled.


What is the social impact of your business?

We give high school students the necessary knowledge and motivation to make informed decisions and take a stance against harmful alcohol-, narcotics- and tobacco-use.

What do you want to achieve by being part of Impact Hub Scaling?

By being a part of the Impact Hub Scaling program we want to acquire a sustainable financing model for the organisation and expand our work to more cities and countries.

Please give us one interesting fact about you

I want to continue building Choice foundation to become the world’s strongest and best health organization. I like to see how we can help and empower teenagers through our medical students. My philosophy is to use and enhance young people´s knowledge, experiences and will to help each other. That is exactly what we are doing through educating the next generation of medical doctors and training them by spreading health messages to high school students about the consequences related to alcohol, narcotics and tobacco.


Learn more about Stiftelsen Choice here.



Impact Hub Scaling is an international program designed for social enterprises ready to scale locally & internationally, to enable entrepreneurs with innovative solutions, to successfully scale-up, drive social innovation forward and create positive impact. The program gets supported by J.P. Morgan, Fondazione Cariplo, Stavros Niarchos FoundationFondazione CRT as well as the European Commission’s FP7 Programme – BENISI Project. Find out more

Find out more about the program here or apply right now.